Download E-books Identity Is Destiny: Leadership and the Roots of Value Creation PDF

By Laurence D Ackerman, Laurence D. Ackerman

Brand names, trademarks, and slogans are the settling on marks of organisations, yet within the turbulent atmosphere of the enterprise global, those markers have little impact at the good fortune of a firm. in its place, it really is an organization's underlying identification that includes the most important to making price, which, in flip, drives the luck of the corporation.

This enterprising ebook finds how businesses can adapt effectively to the fast paced industry whilst judgements are in keeping with the bedrock of identification. The author's ""laws of identity"" might help managers be real leaders, recruit staff who will flourish within the company setting, and increase a product combine that either meets patron wishes and highlights the skills of the organization.

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